MARKETING AUTOMATION
Marketing Automation has become a proven way to improve your ability to catch, nurture and convert prospects into customers. There are many solutions for marketing automation platforms, and they all aim at moving contacts through personalized journeys that keep individuals engaged with your brand and sales process. In addition to helping grow your top-line revenue, marketing automation technology provides a number of other advantages to your marketing program:
- Releases your team from repetitive tasks.
- Enables centralized management of email, web, social and other marketing channels.
- Consolidates reporting to provide visibility into overall marketing performance.
Many customers call on The Influencers FZE having already invested in a platform, or with a plan to buy one soon. In either case, our main focus is not on the technology itself, but on the strategies that you’ll need to have in place in order to get the most out of your new marketing automation system. Before automating anything, The Influencers FZE will work with your team to accomplish the following:
- Assess your sales cycle and enhance marketing and sales touchpoints throughout the funnel.
- Determine lead scoring methodology and identify actions which trigger hand-offs between internal teams.
- Define appropriate workflows to support the buyer’s journey for your ideal customer profile and target personas.
- Check out on the configuration of your current marketing software to gaps and identify improvement areas.
- Assist your team in re-configuring your marketing automation platform to enable the marketing and sales strategy that your team agrees on.